Every Internet marketer must have an optin list and building this must be an ongoing task. It is the only way any online business can survive. The equation is simple. No optin list, no money! It is doubly important to build an optin list that has subscribers who are willing to receive emails from you! By getting their permission to send them info, you can work on building a relationship with them so that they trust you enough to recommend you to their friends and associates.

For email marketing to be effective, it is mandatory not to be a spammer. On an average, most people receive a few hundred mails each day. So they would simply hate receiving unsolicited emails from strangers unless they ask for it. So it is better to get them to sign up legitimately, have them confirm that they actually did ask to be on your list, and then send them your marketing messages. This is why email marketing is often called permission marketing. Some marketers also refer to it as optin list email marketing.

To ensure that your email marketing proceeds smoothly, the best thing is to request your list of subscribers to add you to their ' white ' list or 'safe' list so that you don't go into their spam folder. Next comes your relationship with your email marketing service provider. You need to confirm that they have stringent anti-spam policies and work in line with the Can Spam Act. This will help your list members to receive your email marketing communication into their inbox rather than their spam folder.

Your email optin list would also like to be kept informed about the frequency of your communication with them. Also, each email you send them must give them the option to unsubscribe from your list or opt out. This way you are making it clear to them that there is no pressure involved. It is never a good idea to trick your visitors into signing up at your website and then flooding them with email. If too many people choose to get annoyed and report you as a spammer, then you could end up going out of business.

In Internet marketing, optin lists help in building a targeted list of prospective customers with whom you can keep in touch from time to time. To maintain a healthy list, you must give them quality information that they can use regularly. It is why they signed up with you in the first place!